R A V I

Originally from Toronto Canada, Ravi received his BFA in Communication Design from Carnegie Mellon University where he was awarded the AIGA Student Design Medallion. After several years of working in Boston, Ravi relocated to New York to be Creative Lead of the Tank NY office. He has directed projects for a wide range of clients including Cole Haan, IMO, Salomon Sports, Shure, Web.com, IAC, Ice Bar and Virgin. Ravi completed his MFA in Graphic Design at Yale which focused on the displacement of imagery and people across cultures.

WORK EXPERIENCE

Tank NY. New York, New York.
Creative Director. 2005 to Present
Creative lead for all projects run out of the New York office. Manage and direct office related issues from team structures and employment to office expenses. Responsible for office profitability, new business development and overall creative attitude.

Tank NY deals with various degrees of brand development from web and print to retail and restaurant environments. Projects range from crafting the brand language and visual identity for IAC Interactive Corp through large scale video screens to developing a mark, typeface and identity for Spring Street Union a small, brooklyn-based, music collective, and label.

Catapult Thinking. Boston, Massachusetts.
Design Director. 2003 to 2005
Senior Designer. 1998 to 2003
Direct an interdisciplinary design team made up of designers, writers and researchers. Responsible for the management and direction of design solutions from initial problem discoveries and concepts through to the delivery of various communication solutions. Duties include direction of overall design and photography, involvement in architecting team structures and proposals and managing client expectations and feedback.

Solutions vary in size, complexity and media and include various degrees of brand identity development, product architecture and retail presence. Projects range from crafting the content and design of an online prospectus for the Berklee College of Music to developing a brand language enabling Shure Incorporated to successfully venture from the music industry into consumer markets.

Fitch. Boston, Massachusetts.
Junior Designer. 1997 to 1998
Specialized in brand communications and product development in the Communications Group for an international, interdisciplinary, design firm. Contributed in the development and execution of design concepts and solutions, participated in group critiques, client meetings and presentations.

Established a new product language for Hasbro International’s internal product design group. Designed a visual language and package for Acme United’s Tag-it products and envisioned an international retail merchandiser for the cymbal manufacturer Avedis Zildjian Co.

EDUCATION

Yale University, School of Art. New Haven, Connecticut.
MFA in Graphic Design. 2003
Developed a body of work that supported my thesis topic on the visual and theoretical idea of displacement in design. The metaphor of displacement is a search for ways in which to look at time, space, place and experience from several points of view rather than one.

Carnegie Mellon University. Pittsburgh, Pennsylvania.
University and College of Fine Arts Honours.
BFA in Communication Design. 1997
An undergraduate design program that focused on team based problem solving with a concentration on structured information and experience design processes.

Schüle fur Gestaltung. St.Gallen, Switzerland.
Spring Semester. 1996
A five month exchange program through Carnegie Mellon University to study Swiss Design and experience European culture. Collaborated with swiss design students on cultural identity programs.

TEACHING EXPERIENCE

Introduction to Interactive Design: World Wide Web Graphics
Teacher
Yale University, School of Art. Summer. 2003
Co-taught an undergraduate summer class in Multimedia Design. Introduced students to the theories and practicalities of designing and
architecting narratives in time based and interactive media.

Multimedia Design I
Teaching Assistant
Yale University, School of Art. Spring Semester. 2003
Assisted an undergraduate class in Multimedia Design. Responsible for running software tutorials in Flash and After Effects and managing critiques and feedback sessions.

Introduction to Typographic Fundamentals
Teaching Assistant
Yale University, School of Art. Fall Semester. 2002
Provided support for John Gambell’s undergraduate typography class that focussed on the fundamentals of classic typography. Led small critiques, taught basic typographic rules, managed equipment and resource needs and tutored students outside of class.

Advanced Typography III
Teaching Assistant
Carnegie Mellon University. Spring Semester. 1997
Collaborated with Joan Dobkin in a senior level typography class. Co-taught advanced theories in creating visual narratives and the relationship of type and image. Led small critiques and kept after hours time for tutoring students.

Studio Art
Teaching Assistant
Sienna Art School. Sienna, Italy. Summer. 1995
Taught art school classes for Canadian students who wished to fulfill their senior art credit in Italy. Managed a daily studio that helped students refine their skills in the fine arts and build their portfolios for the class finals. Accountable for students during day and overnight trips around the country.

HONOURS

AIGA Field Report: Branding the Next
AIGA Speaker and Panelist
Part of a four person panel of brand experts including Jeff Flemings, Digitas; Michael Jager, JDK and Jason Schulte, Office. Discussion of the branding process and how we create, recreate, envision and imbue the next.

Yale University, School of Art
Mark Whistler Memorial Prize. 2003
School wide award honouring a graphic design student whose dedication has been an encouraging and helpful influence on classmates.

SEGD - Society of Environmental Graphic Designers
Design Distinction. 1999
Two Twelve Associates
Chicago Parks District Signage Program

AIGA
Student Medallion for Design Excellence. 1997
One of nine recipients awarded in the USA.

Carnegie Mellon University
Student Choice Award. 1997
Departmental distinction chosen by fellow students awarded to a design student who has been an inspiration.

Design Merit Award. 1994 & 1997
Faculty nominated award honouring an outstanding design student.