IMO IDENTITY, BRAND LANGUAGE AND STORE DESIGN
imo - Independent Mobile

RESPONSIBILITIES
Art Direction, Design & Install Management

IMO stores are an alternative to the carrier-led handset sales and promotions-led service offers that have turned traditional cell phone retailers into a passive commodity-shopping experience. It is positioned as a reliable, consistent mobile advisor to its customers.

Featured in USAToday, Fast Company and on CNN Money, IMO is representative of a new retail store format that analysts refer to as a "solutions boutique." The initial IMO stores have been well-received in their Columbus, Ohio and Framingham, Massachusetts test markets.