Creating brands with soul.

Building brand love through powerful storytelling, creative direction, and brand strategy.
Lululemon Joan Macdonald, fitness influencer An elderly woman with white hair in a pink athletic dress flexing her right arm muscle inside a gym or boxing ring. 
Lululemon LIVE LIKE YOU ARE ALIVE
Lululemon Lewis Hamilton A man is crouched in a starting position on a red-lit stage, ready to sprint, with a dark background. 
Lululemon x Team Canada
Lululemon, blissfeel Colleen Quigley, Mirna, Close-up of a woman with braided hair looking towards the camera. 
Lululemon’s First Shoe Launch
Lululemon Team Canada, Winter Olympics Person mid-air during a stunt or jump against a backdrop of mountains and forested hills. 
Lululemon x Team Canada
lululemon Dupeswap Showroom with six mannequins dressed in black leggings on round platforms, with a neon logo on the red wall behind, and dark curtains on sides. 
Lululemon - GET INTO IT - DUPE SWAP
A woman with dark skin and braided hair is lying on her side on a bright green background, wearing a black leotard and pink thigh-high stockings, with one arm bent under her head and the other arm reaching above her. 
Lululemon - WUNDERMOST
Person with short black hair, wearing a black jacket and white shirt, standing against a plain white background. 
Lululemon - SP23 LIFESTYLE
Abstract digital art of a dancer with a distorted body and limbs, featuring bright pink, green, yellow, and purple colors against a blue and purple gradient background. 
W HOTELS BRAND STRATEGY & BRAND ID
A woman in a white dress holding a sunhat walking along a sandy beach with an ocean and mountains in the background on a sunny day. 
WESTIN BRAND ID
Text overlay on crumpled metallic foil background reading "Holi Day Loo! Der" in white bold letters. 
W HOTELS HOLIDAY
Four people running on a desert trail with rocky formations in the background. One man is shirtless, wearing a cap and sunglasses, with tattoos on his chest. The others are dressed in athletic clothing, with sunglasses and backpacks. 
LULULEMON WILDFEEL TRAIL SHOE
A person sitting outdoors in a natural setting during sunset, stretching with arms extended forward, with the Lululemon logo and the word 'FEEL' overlaid on the image. 
Lululemon FEEL Campaign
People running outdoors on a city street, with some appearing distressed or frightened. 
Lululemon - MEN, WE HAVE YOUR PANTS
Interior of a modern office reception area with a black wall featuring illuminated letters spelling 'LYRIC' and a woman working at a reception desk in the background. 
LYRIC - BRAND STRATEGY, PRODUCT & BRAND ID
Three women hiking through a grassy, rocky outdoor landscape at sunset with large rocks and trees in the background. 
Lululemon - HIKE
Group of women in athletic sportswear on a red podium with a red backdrop, set in a mountainous outdoor location. 
Lululemon - FURTHER
A woman riding a scooter on the street in front of an elegant building with columns. The building has a sign that reads 'Le Meridien' and appears to be under renovation with wooden panels and striped barriers. 
LE MERIDIEN BRAND ID & BRAND STRATEGY
Reflective glass wall with digital scrolling messages and hashtags, a blurred woman walking past, modern office interior with white walls, ceiling lights, and a staircase. 
STARWOOD STARLAB
Black textured background with embossed text that reads 'The Luxury Collection' arranged in a circular pattern. 
LUXURY COLLECTION BFRAND STRATEGY & BRAND ID