Branding is great storytelling.

Ravi is a multidisciplinary brand and design leader, product developer, strategic thinker and thoughtful creative with over 20 years of industry experience. He is the Chief Experience Officer at Lyric™ where he defines and supports the company vision and end to end guest experience. He leads a cross disciplinary teams of interior designers and architects, brand designers, product designers and writers defining and shaping the branded physical and digital touch-points for a new hospitality category.

Prior to joining Lyric, he led the Global Brand Design Group for Starwood Hotels and Resorts, overseeing positioning and creative development of all ten of its lifestyle brands. During his career, Ravi has developed and reinvented other world class brands including W Hotels, Westin, Luxury Collection, Le Meridien, Aveeno, RoC, Cole Haan, and Jawbone. He believes that great storytelling creates great brands, and every interaction with the brand is an opportunity to connect with someone on a deeper, aspirational level. 

Originally from Toronto, Canada, Ravi holds a Bachelor of Fine Arts in Communication Design from Carnegie Mellon University in Pittsburgh, PA and a Master of Fine Arts in Graphic Design from Yale University in New Haven, CT. He is currently based in San Francisco.