Building worlds.
Moving people.


Ravi Hampole
Independent Brand & Creative Consultant

Brand Strategy
Creative Direction
Transformation

AN APPROACH TO CREATIVITY

The most powerful brands make us feel something. They shape culture, challenge convention, and connect us to one another.

SELECTED WORK
Lululemon Joan Macdonald, fitness influencer An elderly woman with white hair in a pink athletic dress flexing her right arm muscle inside a gym or boxing ring. 
Lululemon 
Global Campaign Inspiring Movement as Medicine for All
Lululemon Lewis Hamilton A man is crouched in a starting position on a red-lit stage, ready to sprint, with a dark background. 
LEWIS HAMILTON x LULULEMON
REVEALING THE PRACTICE OF AN ICON
 
NUTRAFOL - BE AN AFTER
BRINGING EMOTION TO A CLINICAL BRAND
Lululemon, blissfeel Colleen Quigley, Mirna, Close-up of a woman with braided hair looking towards the camera. 
LULULEMON BLISS FEEL LAUNCH
A NEW POSITION FOR AN ESTABLISHED CATEGORY
lululemon Dupeswap Showroom with six mannequins dressed in black leggings on round platforms, with a neon logo on the red wall behind, and dark curtains on sides. 
LULULEMON
GLOVES OFF ON DUPE CULTURE
Colorful modern sculpture of two intertwined human figures in an urban park, with trees, buildings, and a clear blue sky in the background. 
Lululemon WORLD MENTAL HEALTH DAY
EXPRESSING MINDFULLNESS WITH ARTIST GEOFF MCFETTRIDGE
A person sitting outdoors in a natural setting during sunset, stretching with arms extended forward, with the Lululemon logo and the word 'FEEL' overlaid on the image. 
Lululemon FEEL Campaign
BRINGING INNOVATION TO LIFE THROUGH THE SCIENCE OF FEEL
People running outdoors on a city street, with some appearing distressed or frightened. 
Lululemon - MEN'S PANTS CAMPAIGN
IYKYK
Interior of a modern office reception area with a black wall featuring illuminated letters spelling 'LYRIC' and a woman working at a reception desk in the background. 
LYRIC HOSPITALITY
A BRAND AND EXPERIENCE FOR THE MODERN TRAVELLER
 
LULULEMON
A GLOBAL CAMPAIGN INVITING PEOPLE TO CHASE POSSIBILITY
A woman riding a scooter on the street in front of an elegant building with columns. The building has a sign that reads 'Le Meridien' and appears to be under renovation with wooden panels and striped barriers. 
LE MERIDIEN BRAND ID & BRAND STRATEGY
BRINGING A BRAND BACK TO ITS ROOTS
A woman in a white dress holding a sunhat walking along a sandy beach with an ocean and mountains in the background on a sunny day. 
WESTIN HOTELS BRAND FOUNDATION.
RE-ESTABLISHING AN ICON IN THE WELL-BEING SPACE
Perspective

  • The best ideas ask us to risk something: certainty, convention, sometimes even consensus. Creative leadership is the practice of protecting that possibility while giving it the structure to become real.

  • A brand is not a campaign or a logo. It is a point of view made tangible, again and again, through product, behavior, image, language, and experience. Coherence creates meaning; meaning creates value.

  • Technology changes how we make things. Human connection remains why we make them. I am interested in the space where craft, emotion, and innovation meet.

  • A brand without soul is just noise.
    But a brand with soul moves people.

    We believe in honesty over hype.
    In purpose over posture.
    In connection over convention.

    True impact isn’t spoken—it’s lived.
    It’s not in the tagline.
    It’s in the action.
    It’s in the way a brand shows up.
    It’s in the feeling it leaves behind.

    Because brands with soul don’t just sell.
    They matter.
    They move.
    They make us feel.    Item description

  • Stay Human, Always
    We’re not designing for robots. Feel something, then make something. Empathy isn’t optional—it’s the start of everything.

    Break the Script
    Stories aren’t polished—they’re raw, real, and full of friction. Lean into that. Create work that says something loud.

    Trust the Chaos
    Play hard. Push it too far. If it doesn’t scare you a little, you’re playing it too safe.

    Obsess Over the Micro
    Every pixel, every word, every curve—sweat it. The tiniest moves can start avalanches.

    Cut the Fluff
    Kill your darlings. If it’s just decoration, it’s a distraction. Say more by showing less.

    Love the Walls
    Rules aren’t cages—they’re fuel. Use constraints like kindling and set the whole thing on fire.

ABOUT

Artist.
Creative
leader.
Builder.

I've spent my career exploring the relationship between creativity, culture, and the human experience.

From building global brands to imagining entirely new ones, I'm drawn to the moment when a powerful idea becomes something people can feel.

My work spans performance, wellness, hospitality, and technology, including creative leadership at Nutrafol, lululemon, Lyric, Jawbone, and Starwood Hotels & Resorts. I hold an MFA from Yale University and continue an independent artistic practice.

SELECTED EXPERIENCE
2026 - Now

Nutrafol
SVP, Executive Creative Director

2020 - 2026

lululemon
SVP, Global Creative Director

2017 - 2020

Lyric Hospitality
Chief Brand & Experience Officer

2016 - 2017

Jawbone
VP, Executive Creative Director

2011 - 2015

Starwood Hotels & Resorts Worldwide
VP, Executive Creative Director

2007 - 2011

Johnson & Johnson, GSDO
Global Design Director

DOWNLOAD CV 
Ongoing Practice
Personal artwork gallery coming soon.

For conversations, collaborations,
and project inquiries.

LinkedIn
Instagram
Ravihampole01@gmail.com

For a new ambition, a moment of change, or a different perspective on what comes next.

A CONVERSATION IS A GOOD BEGINNING

Let’s make
something matter