Le Meridien
Revitalizing a classic brand for the modern traveler
Description coming soon…
Brand Strategy
“Discovery consists not in seeking new lands but in seeing with new eyes” — Marcel Proust
Driven from the key consumer insight and desire to “discover” unique and interesting experiences in their destination, we built a brand that looked to expose our guests to the most unexpected and engaging experiences at every location.
Brand Films
Brand Identity
French Heritage with a Modern Twist for the Curious and Creative-Minded Traveler
Branded Programs
Ads & Social
