Jawbone
A community of inspiration
There's this Roald Dahl quote we love that reads, "If you are interested in something, no matter what it is, go at it at full speed ahead. Embrace it with both arms, hug it, love it and above all become passionate about it. Lukewarm is no good." As our UP health community embraces personal health with passion and enthusiasm, it seemed only appropriate for us to embrace it with the same force—and with open arms.
Get Up. Together is a global campaign featuring authentic and inspiring stories from real members of the UP fitness band community.
From the beginning, our mission was to make the Jawbone brand human—make it real, make it meaningful. Lukewarm doesn't work. We thought, "Now's the time to flip the conversation and let Jawbone Ambassadors tell our story." We posted stories of real UP users on a journey to reach their goals—this was our first step in creating a global community and a destination of inspiration at jawbone.com.
Whether trying to lose weight, train for a marathon, manage a chronic illness or improve your sleep, the UP community inspires us all to stick with our commitments and make a change. Because we truly believe a healthier lifestyle is easier with support from friends and family.
Get UP Together Video
We truly believe a healthier lifestyle is easier with support from friends and family. See stories of real UP users on a journey to reach their goals
Campaign Visuals
Otlia’s UP Story
Otlia’s launched campaign story for Get UP Together. Stories were derived from first person interviews and built into a cohesive narrative that then launched. on ads and various social channels to drive engagement and purchase.
Internal and external inspiration
The campaign received 1K+ user-generated health stories, and secured a 20% open rate for our Get UP Together email campaign to our subscriber list of 1M+ people. With 10K in new followers, and over 100K social interactions. This campaign really resonated with our audience externally. However, we were pleased that it resonated internally as well! The Jawbone team was deeply moved and inspired by this campaign—spurring the product team to use these stories to better understand what aspects of the product are most inspiring to the Jawbone community—our Customer Care team also used the stories and content that we received to train our agents in the field, and inspire even more empathy in our communities aims.