W Hotels Worldwide

Defining what’s new & next.

Description coming soon…

Brand Strategy & Positioning

 

Future Forward Videos

 
 

Brand Imagery + Look & Feel

W FIT Programming:
Strike a Pose with Tara Stiles

In partnership with the industry’s yoga rebel, FIT with Tara Stiles flips the traditional idea of fitness on its head with a non-traditional approach to working out while on the road. Comprised of a curated in-room workout video designed for the needs of the W traveler, in-room tip cards with quick fixes to get camera-ready in a flash, and an exclusive series of intimate FIT with Tara Stiles packages available at some of the most glamorous W Retreats around the world, the program allows guests to polish their body and mindset in a uniquely W way.

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Role: Vice President and Global Creative Director of Brand
Responsible: Brand Positioning & Creative across ten brands

Leadership Role (Starwood L300)
Brand Immersions & Pitches
Team Management and Org Design (across ten brands)
Brand & Interior Design Strategy
Brand Positioning
Brand Identity
Brand Toolkits & Creative
Branded Content & Tone of Voice
Branded Events & Marketing

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Revitalizing a classic brand for the modern traveler

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